$100M Offers

I finished $100M Offers by Alex Hormozi. Here are my key takeaways.

When making your offering don't compete on price, but on value. Make an offer that provides so much value that it stands out in the market. When the product is 1 of 1, you can charge a lot more for it.

When building out your offer, write out every obstacle customers might face that prevents them from buying. Figure out which are high value obstacles you can solve with leveraged products (create once, sell 1000 times). These can be tools, templates, etc. Provide those extra products free of charge as an add on to the purchase.

Use time constraints (purchase before X date to get a discount) or quantity constraints (limited seats) to push users to make a decision now. Use guarantees (30-day money back guarantee, etc.) to show confidence in your products effectiveness. The returns on guarantees are almost always higher than the cost. And use naming techniques to make the offering sound better.

I learned a lot from the book. Now it's time to put the learnings into practice with the new course I'm launching.